Velvety Paris
WebsiteVelvety Paris uses the Glaura platform as a complete salon management and customer booking solution. It connects the salon’s public service profile, appointment calendar, team schedules, customer communication, marketing campaigns, promotions, and performance analytics within one system. Customers can explore salon services, view related videos, check service information, and book available appointment slots through the public booking page. Salon administrators and employees can manage bookings through a visual agenda that displays appointments by date, time, and team member. The system also provides notifications for new bookings and supports integrations with external scheduling platforms such as Planity, Treatwell, Fresha, Booksy, and Acuity. The marketing module helps the salon create promotions, send SMS and email campaigns, automatically follow up with customers, and monitor results including generated appointments, estimated revenue, messages sent, clicks, and conversion rates.
Team size
Dedicated team
Service type
Web
Timeline
7-30 days
Region
France
Key Features
A closer look at the core features and technologies that shape this project designed for efficiency, innovation, and impact.
Online Service and Appointment Booking
Service Catalogue with Prices and Durations
Service Videos and Visual Content
Customer Ratings and Reviews
Real-Time Appointment Availability
Multi-Employee Appointment Calendar
Daily and Monthly Agenda Views
Team Schedule Management
External Calendar Synchronization
Instagram and WhatsApp Enquiry Management
AI-Assisted Customer Communication
Automated Customer Follow-Up Cycles
Appointment Confirmation Notifications
SMS and Email Marketing Campaigns
Promotional Campaign Creation
Customer Re-Engagement Campaigns
Seven, Thirty, and Ninety-Day Analytics
Multilingual Interface
Secure Deposit and Payment Support
Customer Booking Portal
Salon Admin Portal
Team Portal
Branded Public Salon Profile
Online Service and Appointment Booking
Service Catalogue with Prices and Durations
Service Videos and Visual Content
Customer Ratings and Reviews
Real-Time Appointment Availability
Multi-Employee Appointment Calendar
Daily and Monthly Agenda Views
Team Schedule Management
External Calendar Synchronization
Instagram and WhatsApp Enquiry Management
AI-Assisted Customer Communication
Automated Customer Follow-Up Cycles
Appointment Confirmation Notifications
SMS and Email Marketing Campaigns
Promotional Campaign Creation
Customer Re-Engagement Campaigns
Seven, Thirty, and Ninety-Day Analytics
Multilingual Interface
Secure Deposit and Payment Support
Customer Booking Portal
Salon Admin Portal
Team Portal
Technology Stack
A closer look at the core features and technologies that shape this project, designed for efficiency, innovation, and impact.
Key Results
Real numbers. Real results. These highlights capture the difference our work made in growth, visibility, and user engagement.
Online Beauty Booking
Service & Schedule Management
Customer Appointment Access
Centralized Admin Control
Visual Highlights
A visual overview of the finished product highlighting its design.
About the Client
Velvety Paris is a professional hair and beauty salon located at 23 Boulevard de Sébastopol, Paris. The salon offers multiple hairdressing and beauty services, including weaving, braiding, hair treatments, colouring, styling, and other specialist services. Its public Glaura profile displays its services, videos, customer reviews, salon information, and appointment availability. The client required a centralized digital platform to manage appointments, team schedules, service information, customer communication, promotions, and marketing activities. The objective was to reduce manual administration while making it easier for customers to discover services and book appointments online.
Challenges
- Managing bookings received from multiple channels
- Preventing overlapping and duplicate appointments
- Coordinating schedules for multiple salon employees
- Converting Instagram and WhatsApp enquiries into bookings
- Maintaining accurate service prices and durations
- Automating customer follow-up and appointment reminders
- Re-engaging customers who have not booked recently
Why This Project Matters for Your Business
- Beauty salons commonly receive appointment requests through Instagram, WhatsApp, phone calls, and different booking platforms. Managing these requests manually can cause delayed responses, missed enquiries, scheduling conflicts, and lost bookings.
- The salon also needed an effective way to bring previous customers back, promote underbooked services, monitor campaign performance, and understand which marketing activities generated appointments and revenue.
- Velvety Paris uses Glaura to connect the public booking profile, team agenda, customer communication, promotions, and marketing analytics in one system.
What Similar Results Can We Deliver for Your Business?
- We can develop a customized salon management and booking platform that includes:
- Public salon profiles and online booking
- Multi-employee appointment calendars
- Instagram and WhatsApp enquiry handling
- AI-assisted customer communication
- SMS and email marketing campaigns
- Booking and conversion analytics
- Stripe deposits and calendar integrations
