TrackAff
WebsiteTrackAff is a B2B marketing technology platform that provides server-side conversion tracking, lead management, and campaign attribution for advertisers, affiliate businesses, and performance marketing agencies. The platform connects lead and conversion data directly with Meta Conversions API, allowing registrations, deposits, purchases, and other downstream events to be attributed to the advertising campaigns that generated them, even when the conversion happens after the initial landing-page visit. TrackAff combines conversion tracking, customizable opt-in pages, pixel management, submission monitoring, commission reporting, customer management, and subscription billing within a centralized SaaS dashboard.
Team size
8 members
Service type
Web
Timeline
14 months
Region
Europe
Key Features
A closer look at the core features and technologies that shape this project designed for efficiency, innovation, and impact.
Submission Management
Meta CAPI Connections
Primary and Secondary Meta Tracking
Event Configuration and Testing
Country-Specific Campaign Values
Customizable Opt-In Pages
Domain and Redirect Configuration
Customer Management
Subscription Plan Management
Account Management and Authentication
Customer Support Access
Performance Dashboard
Submission Management
Meta CAPI Connections
Primary and Secondary Meta Tracking
Event Configuration and Testing
Country-Specific Campaign Values
Customizable Opt-In Pages
Domain and Redirect Configuration
Customer Management
Subscription Plan Management
Account Management and Authentication
Customer Support Access
Technology Stack
A closer look at the core features and technologies that shape this project, designed for efficiency, innovation, and impact.
Key Results
Real numbers. Real results. These highlights capture the difference our work made in growth, visibility, and user engagement.
Affiliate Activity Tracking
Conversion Monitoring
Commission Management
Campaign Performance Reports
Visual Highlights
A visual overview of the finished product highlighting its design.
About the Client
The client required a reliable conversion tracking platform for advertisers and affiliate businesses that lose visibility after users leave the initial landing page. Traditional browser-based tracking can make it difficult to connect later events, such as registrations, deposits, and purchases, with the original Meta advertisement. TrackAff was designed to remove these attribution gaps through server-side event tracking and structured campaign data. The system also needed to support multiple customers, advertising connections, Meta datasets, geographic campaign values, customizable lead-capture pages, and subscription packages.
Challenges
- Registrations and deposits may not be attributed to the correct campaign.
- Browser restrictions and tracking limitations can reduce event visibility.
- Advertisers cannot accurately evaluate campaign quality using click data alone.
- Multiple Meta Pixel or dataset configurations are difficult to manage.
- Agencies require separate tracking connections for different customers and campaigns.
Why This Project Matters for Your Business
- A solution similar to TrackAff can help your business if you operate a lead-generation agency, an affiliate marketing network, a performance advertising company, a financial or trading campaign, a multi-client marketing platform, a subscription-based analytics product, a business dependent on Meta advertising, or a campaign network requiring server-side attribution.
- It can centralize conversion data, improve campaign visibility, reduce manual tracking work, and provide advertisers with more meaningful performance information.
- Centralized CAPI Management
What Similar Results Can We Deliver for Your Business?
- We can build a customized conversion tracking and affiliate management platform with:
- Meta Conversions API integration
- Server-side event tracking
- Meta Pixel and dataset management
- Lead-capture page generation
- Deposit and commission tracking
- Country and campaign analytics
- Multi-tenant agency accounts
